One of the major reasons for the rebranding from Ultimate Bet to UB was the fact that the old site really had a reputation for poor quality when it came to customer service. Therefore, one of the major goals of the new UB.com was to greatly improve on that particular deal. As a result, they have done many things to appeal to their fans and the newest is a Facebook page for their UB Raise loyalty program.

UB Raise is perhaps the biggest success so far in customer focus for the new UB.com website. It is a loyalty program with levels ranging from Member to Icon and as players go up through the ranks they can end up with extra perks like a better exchange rate for cash, a higher maximum points for cash proposition and even crazy prizes like interest on their account balance, the chance to fly a jet and even the chance to go on a date with the beautiful and talented UB.com poker professional Tiffany Michelle.

It is a loyalty program that many would consider the best in the business and because of that UB.com has been quick to promote it in any way they can. This is where their new Facebook page comes in and it already has hundreds of people signed up for it. The goal appears to be to promote a sense of community amongst the players that are really into the new loyalty program and since social media has done that for other things in the past, there is method to the madness of the UB.com strategy.

Furthermore, UB.com has made it worth the while of a player to join the Facebook page because all of the players that join the page as a fan will get a chance to get into a VIP invitational tournament that will have a very impressive $5000 prize pool added to it. Players joining the page will get a chance to get into VIP freeroll tournaments (three to be exact) that will then feed into that final event with the larger prize pool.