Things are not looking that great for the WPTE (World Poker Tour Enterprises). Although analysts were prepared for another loss from the company, that doesn't mean that it makes things any easier for them. The quarterly loss they posted was just under four million dollars (3.9 to be exact). This is six hundred thousand dollars worse than last year, when the company posted a 3.3 million dollar loss during the same quarter.
So, what lead to this bad quarter for the WPTE? Well, before the earnings were ever released, the financial analysts were already looking at several major factors. These factors included lower episode fees as the company shifted from the Travel Channel to GSN and the fact it will take one to two more years before the company's investment in China begins to pay off.
In both of these areas, the analysts were correct. In regards to the television episode licensing, the WPTE's revenues were down almost two million dollars in comparison to the previous quarter. When the company makes it's next transition, things will only continue to decline as a result of their no-license fee agreement (although the WPTE will still receive limited advertising opportunities).
Although the analysts correctly predicted the impact of the television licensing and China (which did not yield any significant revenue for the WPTE), they missed one major area. While they predicted that the WPTE's online properties would do exceptionally well, the company was only able to increase their revenues in this area by just under forty thousand dollars in comparison to last year.
The biggest surprise came when the WPTE admitted that their current online gaming model is not proving to be effective, and as a result of the intense competition from overseas competitors, they are looking at ways to revamp their current approach to online gambling.