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888 Holdings and Harrah set to Deal

Harrah’s has long been one of the biggest names in the field of online gambling. In fact, with their hosting of the World Series of Poker almost every single year, the Harrah’s brand is one that will always be synonymous with poker almost regardless of what else happens with that particular brand name.

However, despite the fact that they already have a solidified place amongst the rest of the world of poker, this does not appear to be enough for Harrah’s. Like any good company involved in the business of gambling, they are always looking for ways to expand their services and raw more revenue into their coffers in the process.

The most recent deal that Harrah’s has signed with 888 Holdings PLC subsidiary Dragonfish appears to be the deal that will take Harrah’s through to their next big source of gambling revenue.

Under the deal, Harrah’s will receive an online casino and online poker room along with all of the software that is needed in order to make such an online venture work. This includes an electronic payment processor and customer service software amongst many of the other things that Harrah’s will be getting under the deal.

All of the new goodies that they receive under the deal will be under the umbrella of Harrah’s Interactive Entertainment. That was the branch of Harrah’s that was created specifically to deal with the issue of online gaming. It was created in anticipation of the repeal or reform of the Unlawful Internet Gambling Enforcement Act of 2006.

The UIGEA has long been the source of intense animosity on the part of the online gaming community to the political class within the United States. Now that the Democratic Party appears poised to make that legislation a thing of the past or at the very least reform it in such a way that many forms of current online gaming are made legal, Harrah’s Interactive Entertainment is looking forward to quickly establishing their name within the world of online gaming.

The news also comes as good news to 888 Holdings who have seen revenues slip across the board across the last calendar year.